iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee. Videos released from the project's YouTube channel have spread virally. The first clip was uploaded on December 4, 2009, and was forwarded to a number of music journalists and blogs. Another two short videos followed. Chris Cantalini and MTV writer James Montgomery reported about iamamiwhoami, fueling speculation online. The project currently consists of three series of music videos and a feature length concert video. The number series, highly stylized teaser videos, set the tone of the project, established several mysteries, and served to foreshadow the projects' complete songs. The letter series is the equivalent of a studio album containing fully realized singles. (Released on iTunes and Amazon.com, each single also bears the phrase "To Whom It May Concern." Several official remixes of the letter songs have also been released.) The letter series "BOUNTY" serves as the core of the project. The final set of videos, the date series (their titles correspond to the date on which they were released), set up the webcast concert on November 16, 2010 and asked fans to elect one of their own to attend the concert. On November 16 at 12:15 CET "In Concert" was webcast; it was removed approximately 4 hours later.