James Vincent McMorrow is an Irish folk music singer-songwriter. His debut album Early in the Morning was released in February, 2010. He wrote the album during a self-imposed seclusion in a beach house in Ireland. His music has been compared to Bon Iver, Sufjan Stevens, and Ray LaMontagne. Tracks from Early in the Morning have been used in American television programs. He was nominated for the Hope for 2009 Award at the 2009 Meteor Awards, but ultimately lost to Wallis Bird. McMorrow made his UK TV debut on BBC Two's Later... with Jools Holland on 27 May 2011. In 2011, the song "Higher Love" was featured in the LoveFilm television advertisement. McMorrow played an intimate performance with Lisa Hannigan, 8 December 2011 at Dublin's Button Factory for the Meteor Choice Music Prize event. McMorrow performed at the Eurosonic Festival in 2012 when Ireland was the "Spotlight Country".