See Tickets has launched highly secure and non-transferable digital tickets as the next step in its ongoing commitment to combat the secondary market.
Each digital ticket features a dynamically refreshing barcode which is uniquely tied to a customer’s user account, mobile device and See Tickets app. Digital tickets will be used for the first time this week when tickets for Declan McKenna’s tour go on sale.
Rob Wilmshurst, CEO at See Tickets said: “The launch of digital tickets is a major milestone in our persistent anti-secondary market strategy as we now have a secure ticketing solution we can offer to our clients to use at any venue, on any show. We hate touts.”
Adam Webb, Campaign Manager for FanFair Alliance said: “We welcome See Tickets’ continued efforts to keep tickets in the hands of genuine customers by investing in the development of secure, anti-tout technology. It should make the ticket purchasing and venue entry process safer, faster and more consumer-friendly.”
Tickets with digital delivery options are purchased by customers as usual via seetickets.com. Once at the venue, See’s access control system will decrypt the unique barcode to allow customers entry.
See Tickets launched its own ethical resale site, Fan to Fan in 2017 with more than 35,000 tickets sold through the site since then. See has rolled out bespoke anti-secondary market initiatives for artists including Ed Sheeran and the Arctic Monkeys and developed the photo ID registration system with Glastonbury which has eliminated touting at the festival.
See Tickets’ music client list includes Glastonbury, SJM Concerts, Kilimanjaro, Universal Music Group, Alexandra Palace, One Inch Badge and Communion Music.