Variant 31: An Immersive Survival Experience

Variant 31, London


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More information about Variant 31: An Immersive Survival Experience tickets

Running Time: 1 hours 30 minutes

  • A 90 minute long adrenaline pumping experience, players will navigate through a 25,000 square foot labyrinth in the heart of London's West End. Once inside this immaculately detailed hidden world, the aim is simply to survive. Work in teams to solve group challenges and play individually to complete personal objectives and puzzles and forge your own path to freedom.

    Utilising custom built state of the art wearable technology you'll be in full control of their journey: activating secret surprises, controlling the weather, unlocking hidden levels, encountering one-on-one actor experiences and in-game advantages all with a swipe of their wrist. The more you seek, the more you find.

    Do you have what it takes to overcome the creatures, beat the game and make it out alive? Select a weapon and #AimForTheHead


    Important Information

    BOOKING PERIOD: 2 September - 31 December 2019

    RUNNING TIME: 90 minutes


    VENUE: Variant 31, 39 New Oxford St, Holborn, London WC1A 1BN

    LATECOMERS & READMITTANCE POLICY: Due to the immersive nature of the production, it is not possible to admit latecomers to the production for any reason. In very limited circumstances, we may be able to move patrons to the next entry time on the same date, space permitting. If guests leave the attraction for any reason, there is no re-entry. No refunds for any reason. 

    AUDIENCE PARTICIPATION: During your 90 minute heart pounding experience, you will explore the 35 floors, spread over seven buildings in a completely free flow fashion. You, and you alone choose the course of your adventure. Due to the unique and personalised nature of the event, no two players will have the same experience. Audiences are completely active in the production, and their journey is solely dictated by the choices they make within. Less brave souls, or those who wish to proceed through the experience purely as a spectator may purchase a 'No Touch Chicken' ticket, that will provide complete protection and invisibility from the creatures within. When you walk through our doors, you're stepping into our horror story, and tonight, you're the star. 

    SPECIAL EFFECTS USED IN THIS SHOW: During your tour of Variant 31, audience members will encounter scenarios designed to elicit psychological and physical terror. Our production uses simulated gun fire, fog, flames, explosions, smells, liquid, creatures, weapons, pitch darkness, sudden loud noises, strobe lighting, blood, and full contact performance techniques to create an authentic apocalyptic environment.

    PRODUCTION TIMES: The production features five highly themed bar spaces. The first, The Toxicology Lab is available one hour prior to show time. Patrons are encouraged to arrive as early as possible. Patrons must arrive no later than 30 minutes prior to their scheduled entry time.

    DRESS CODE: All Patrons must wear comfortable, close fitting clothing they can easily move in. We DO NOT recommend valuable clothing or shoes for this experience. You may get wet and/or dirty during your experience. We have ample restroom facilities if you'd like to change before your experience. The production retains the right to deny entry to patrons at any time, if we deem your clothing and/or footwear to be unsafe. Patrons must wear closed toe shoes. No heels, stilettos, or sandals permitted.

    CLOAK ROOM: The production operates a cloak room, where all ancillary items must be secured prior to your experience. Guests are not permitted to bring any items into the experience.

    WAIVER: To participate, all audience members must complete our sign in process which includes agreeing to the terms and conditions of the entry, as well as signing an indemnity waiver.

    GOVERNMENT ISSUED ID: This experience is only suitable for the brave and adventurous. The production utilizes strong language, simulated violence, actor nudity and is a high adrenaline, fast paced, full contact survival game. This experience is not meant for the faint of heart, Expectant Mothers, claustrophobic, asthmatic, or those suffering from recent Surgery, Trauma, Phobias, Heart Conditions, PTSD or any other MENTAL, PHYSICAL, or MEDICAL AFFLICTIONS. ENTER AT YOUR OWN RISK

    INFLUENCE OF ALCOHOL SUBSTANCES: The Production has a strict no tolerance policy for patrons suspected to be under the use of excessive alcohol or illegal substances. Each patron has a strict two drink limit prior to the show beginning. Any patron suspected to be under excessive influence of alcohol or other substances will be refused entry or removed from the attraction without refund. The safety of our actors, staff, and patrons are always our top priority.

    VENUE RIGHTS: The Venue and Production retain the right to refuse entry or remove any patron at any time, for any reason, without refund or explanation.

    ACCESS INFORMATION: Due to the tight corridors, moments of pitch blackness, winding stairs, sudden loud noises, strobe lights, and content of an intense nature: the production will not be suitable for all guests, in particular guests with mobility or emotional restrictions. Please note: There is no accessible toilet or step-free access to the building.

    SECURITY METAL-DETECTORS: All patrons will be subjected to metal detector screening during the production.

    IS THERE A BAR? Yes - In addition to the game, we feature four expertly themed bars, one in the beginning, and three within the game area. Each ticket includes a complimentary drink, which is redeemable at the start from the Serum Dispensary. We find partaking in a little liquid courage before the terror begins, helps to calm the nerves. Once inside the game, you may stop off at any of the three Quarantine check points as often as you'd like, take a breather, and recharge before you bolt back into the madness.

    Featuring a world class cocktail and craft beer experience, the show continues as you explore the one of a kind, highly themed nightclub space. With guest DJ's, Zombie Strippers, and immersive performers populating the immense apocalyptic cyberpunk raze, CLUB Z, the show continues well after you've escaped the sprawling arena.